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Part of The AI Content System

✓Course · 18 lessons

Teach The AI How You Think And How You Sound

You'll build seven documents that hand an AI your stance and your cadence, then learn the one filing decision that decides whether everything it writes actually sounds like you. Human powered, AI assisted, in that order.

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Course 2 of The AI Content System
Your Identity, course 2 of The AI Content System with George B. Thomas

What You Can Do When You Finish

  • ✓Build seven identity documents: core values, mindsets, beliefs, a business identity, audience personas, a voice and tone guide, and an examples bank
  • ✓Sort stance from cadence, so you know which documents belong in your voice samples and which ones will quietly poison every draft if you file them there
  • ✓Write ten values you've actually paid for, because a value you've never paid for is a preference
  • ✓Write an anti-persona that holds, naming who you're not for, which is the constraint that stops the system hedging on your behalf
  • ✓Turn "be authentic" into rules a machine can follow, like never opening a paragraph with "furthermore"
  • ✓Mine the meetings, posts, and recordings you already have instead of writing your examples bank from a blank page

Six Chapters, In The Order You'd Actually Do The Work

Start at the top and don't skip. Each chapter builds a document the next one depends on, and the last one is where the filing decision lands.
An example of the certificate you receive

Finish It, Then Prove It

Pass the final exam and you get a certificate of completion. It isn't accredited by anybody, and it isn't meant to be. The seven documents sitting in your folder are the real proof.

✓Shareable and verifiable by employers

What's Actually In The Box

17Lessons Across 6 Chapters
24.2 minVideo From The Live Session
7Documents You Build
12Question Final Exam, 80% To Pass
George B. Thomas
Who's Teaching ThisGeorge B. ThomasHubSpot Certified Trainer, Founder of Sidekick Strategies

George holds 42+ HubSpot certifications, teaches as a HubSpot Certified Trainer, has spoken at INBOUND and UNBOUND since 2016, and has been building content systems in public since 2013. Here's the part that matters more for this course: eleven months before he taught it, he'd never opened a terminal. These seven documents are the ones his own agency and client work run on. And where the live session taught something the wrong way round, this course says so and gives you the corrected answer.

Questions You Should Ask Before You Buy

Self-paced. You buy it, you keep it, and you work through it on your own schedule with 24.2 minutes of video cut from a real live session George taught in July 2026. So the questions in it are questions humans actually asked, and you get the teaching without the calendar.

One Course, Yours To Keep

Buy it once and work at your own pace. Every lesson, the sorting workshop, the final exam, and the certificate are included.

  • 18 lessons
  • A certificate on completion
Purchase required

Buy this course to enroll and get full access.

or join All Access Academy PassAlready purchased? Sign in

If you want all ten courses instead of this one, the full program will be $499 and unlock every course as it releases. Buying this one on its own does not credit toward that.

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