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Part of The AI Content System

✓Course · 18 lessons

Build The Agent Team That Runs Your Content Pipeline

You'll hire one agent on purpose, give it a reporting line and a scope, and find out why almost everybody's first agent isn't an agent at all. Human powered, AI assisted, in that order.

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Course 3 of The AI Content System
Your AI Agent Team, course 3 of The AI Content System with George B. Thomas

What You Can Do When You Finish

  • ✓Tell a skill from an agent, using the one tell that catches the mistake almost everybody makes
  • ✓Run the hiring diagnostic and work out who your team actually needs first
  • ✓Hire exactly one agent end to end, with a prompt you can run again for the next one
  • ✓Draw the boundaries: what an agent can do alone, what needs approval, what is off limits
  • ✓Build a dashboard so your team is something you can look at, not a folder you hope is right
  • ✓Put agents on a self-training schedule so the team compounds instead of standing still
  • ✓Use subagents to fight context rot, and a trust gate to make agents verify their own claims

Six Chapters, In The Order You'd Actually Do The Work

Start at the top and don't skip. You define the words first, then hire, then set the boundaries, then build the dashboard, and the last chapter is where the team starts compounding.
An example of the certificate you receive

Finish It, Then Prove It

Pass the final exam and you get a certificate of completion. It isn't accredited by anybody, and it isn't meant to be. The agent sitting in your folder with a reporting line and a scope is the real proof.

✓Shareable and verifiable by employers

What's Actually In The Box

17Lessons Across 6 Chapters
37.9 minVideo From The Live Session
12Artifacts To Sort In The Workshop
12Question Final Exam, 80% To Pass
George B. Thomas
Who's Teaching ThisGeorge B. ThomasHubSpot Certified Trainer, Founder of Sidekick Strategies

George holds 42+ HubSpot certifications, teaches as a HubSpot Certified Trainer, has spoken at INBOUND and UNBOUND since 2016, and has been building content systems in public since 2013. Here's the part that matters more for this course: the agent team you build in it is the one his own agency actually runs on. And he teaches the skill-versus-agent trap from the inside, because he asked for an agent in those exact words and got a skill.

Questions You Should Ask Before You Buy

Self-paced. You buy it, you keep it, and you work through it on your own schedule with 37.9 minutes of video cut from a real live session George taught on 20 July 2026. The demo in that session failed on camera, and we left it in, because the pipeline read its own input, worked out it had been handed the tail of an episode instead of an episode, and refused to write. That's the lesson.

One Course, Yours To Keep

Buy it once and work at your own pace. Every lesson, the sorting workshop, the final exam, and the certificate are included.

  • 18 lessons
  • A certificate on completion
Purchase required

Buy this course to enroll and get full access.

or join All Access Academy PassAlready purchased? Sign in

If you want all ten courses instead of this one, the full program will be $499 and unlock every course as it releases. Buying this one on its own does not credit toward that.

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