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Part of The AI Content System

✓Course · 19 lessons

Stop Repeating Yourself To Your AI

A skill is an onboarding guide for a new hire. Not code, not a plugin, not anything nerdy. By the end of this course you've built one, you know why the description decides whether it ever fires, and you've retired a prompting habit that now costs you money. Human powered, AI assisted, in that order.

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Course 4 of The AI Content System
Skills, course 4 of The AI Content System with George B. Thomas

What You Can Do When You Finish

  • ✓Explain what a skill is without using the word code, and know why that matters
  • ✓Pick a model and an effort level on purpose instead of taking whatever you were handed
  • ✓Stop asking for a shorter answer by lowering effort, which was never the length control
  • ✓Retire the double-check-your-work habit that now buys you a slower, costlier run
  • ✓Write the two lines that decide whether your skill ever loads
  • ✓Build a skill the way George does: research first, then the brief, then plan mode
  • ✓Recognize when a skill fired on its own, and know why it did
  • ✓Read a stranger's skill safely, and know why you should never install one
  • ✓Turn a good session into a better system with one closing sentence
  • ✓Audit a whole folder of skills and find the one that has quietly gone stale
  • ✓Move your skills between the terminal, the desktop app, and other tools
  • ✓Give a skill to the right agent so it fires without you asking

Six Chapters, Built In The Order You'd Actually Learn It

It opens with what changed under your prompts, because that part is time sensitive and most people are still working from old habits. Then the definition, the description, the build, and the system it all plugs into.
An example of the certificate you receive

Finish It, Then Prove It

A twelve question final exam with an 80% pass mark, and a certificate on the other side. The questions come straight out of the lessons, and several of them are the ones people got wrong in the live room.

✓Shareable and verifiable by employers

What's Actually In The Box

19Lessons
6Chapters
16Video clips from the live session
35Minutes of video
1Interactive browser workshop
12Exam questions, 80% to pass
George B. Thomas
Who's Teaching ThisGeorge B. ThomasHubSpot Certified Trainer, Founder of Sidekick Strategies

George has 42+ HubSpot certifications, teaches as a HubSpot Certified Trainer, has spoken at INBOUND and UNBOUND since 2016, and has been building content systems in public since 2013. The skills in this course are not demos. They are the ones running his agency: the HubSpot quote workflow, the editor that covers a weakness he'll name out loud, the writing system a well known marketer accidentally named for him. He builds one live on camera in this course, including the part where he has to go get the documentation first.

Questions You Should Ask Before You Buy

It helps and it isn't required. This course stands on its own: it defines a skill from scratch and builds one in front of you. What Course 3 gives you is the other half of the picture, the agents that end up carrying these skills. If you've never opened Claude Code at all, start at Course 1, because this one assumes you have a terminal you can type into.

One Course, One Price

$99, yours to keep, work at your own pace. If you want all ten courses instead of this one, the full program will be $499 and unlock every course as it releases. Buying this one on its own does not credit toward that.

  • 19 lessons
  • A certificate on completion
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